As our business in Cape Town, South Africa, continues to grow in great leaps and bounds, it is our stakeholder relationships that have proven most valuable throughout our time in South Africa, and have been the driving force behind our expanding brand.

Our Head of Marketing and Customer Experience, Kim McCracken, travelled back to Cape Town from the Isle of Man to attend a memorable cocktail event we hosted to celebrate this business growth with our clients, as well as to take part in our corporate entry to the Cape Town Cycle Tour!

Here, Kim provides her insights from the events.

The Cape Town Cycle Tour 2018

'A calm breeze, moderate temperatures, superb organisation, and a huge turnout of cyclists full of enthusiasm were all visible ingredients contributing toward the successful and memorable Cape Town Cycle Tour ("The Argus") on Sunday 11th March.

The Tour sees just over 30,000 cyclists take off on a 109km journey around the Cape Peninsula, which offers some of the most spectacular scenery in the world.

The Capital International Group was markedly represented with a team of seven riders all sporting the Groups bright and newly branded kit. All our riders finished safely, and were welcomed by a mix of staff, family, friends and clients in our Group Hospitality area that we had ready and waiting at the finish line. They were also welcomed, of course, with some very well deserved ice-cold beverages and bites to eat!

The day was an opportunity for all to enjoy the spectacular weather and soak up the buzzing atmosphere, both during and after the race.

As the business continues to thrive in South Africa, we look to continually strengthen our brand and profile through various events, together with digital marketing efforts which aim to support the on the ground sales team and ever-growing staff compliment.'

A Celebration with Our Clients

'On Wednesday 14th March, we hosted a successful celebration of the key stakeholder relationships that have been invaluable to our business over the years we have spent in Cape Town. At Mutual House in Bishops Court, we enjoyed catching up, reminiscing, and discussing many exciting future prospects with many of our IFA’s and other partner businesses over a great selection of choice cheeses and wines.

We were fortunate enough to have had the founding members present at the event, with Peter and Heather Long visiting from the Isle of Man. With this, our Chairman, Anthony Long, took the opportunity to provide insights into the passage the founding members have walked, and thank the various stakeholders for their ongoing support.

We would like to thank all clients and staff members that came together to make the event the triumph that it was.'

Pictured are Peter Long, Heather Long, Helen Long, and Anthony Long.  To see the full album of event photos, please visit our Facebook page here.

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Disclaimer: The views thoughts and opinions expressed within this article are those of the author, and not those of any company within the Capital International Group (CIG) and as such are neither given nor endorsed by CIG. Information in this article does not constitute investment advice or an offer or an invitation by or on behalf of any company within the Capital International Group of companies to buy or sell any product or security.